About Betrsaga / Formerly Novus Marketing Solutions
About Betrsaga
Formerly Novus Marketing Solutions. Now something much bigger.
Betrsaga grew from Novus Marketing Solutions, but this is more than a new name. It reflects a clearer understanding of who we are, how our work has evolved and the value we help businesses communicate.
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For years, we have supported companies through marketing, sales training, websites, campaigns, video, content and strategy. The deeper we went into that work, the clearer one thing became.
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We were not simply creating marketing. We were helping businesses understand their story and communicate it in a way that customers could believe in.
Why the Identity Changed
The work had already changed. The name needed to catch up.
Novus Marketing Solutions began as a creative marketing agency, but over time our work expanded far beyond individual campaigns and pieces of content. We became more involved in sales strategy, team development, business messaging, customer journeys and the systems that help companies communicate consistently.
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At the centre of all that work was one shared purpose: helping businesses explain who they are, what makes them valuable and why customers should choose them.
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Betrsaga gives that purpose a clearer identity.
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It brings sales, marketing and creative production together around one central idea: better storytelling for better business.
The Idea Behind The Name
Every business has a story, but the right story can change what happens next.
Every business has a personality, but that personality can easily become buried beneath generic marketing, inconsistent sales material and content that looks and sounds like everyone else. Betrsaga was created to help businesses uncover what makes them distinctive and turn it into a narrative that customers, employees and stakeholders can understand, believe in and follow. The new name reflects the wider role we now play, connecting strategy, sales, marketing and creative production to make businesses clearer, more memorable and easier to buy from.
Generic marketing
Disconnected materials
Services first
Clear personality
One narrative
Customer value first
Why did Novus become Betrsaga?
The new name reflects the wider role we now play, connecting strategy, sales, marketing and creative production around one consistent business story.
The Rebrand Film
The story behind the takeover.
Nothing valuable was left behind. It was given a stronger story.
To mark the move from Novus Marketing Solutions to Betrsaga, we created a film showing a Viking takeover of the old brand. Behind the humour is a serious message. The Vikings arrive expecting to replace everything, only to discover that the team is already doing valuable work. Rather than destroying what came before, Betrsaga builds on it. The strategy, creativity, training, websites, content production and commercial thinking are all still here. They now sit beneath a stronger identity, a clearer purpose and a bigger idea.
Bold, ridiculous and very us.
What we believe
01
Clarity comes before creativity.
Creative work can earn attention, but it only becomes commercially useful when people understand what it is trying to communicate. We begin by finding the clearest expression of your value before deciding how the message should look, sound or move.
02
Sales and marketing should tell the same story.
Customers should not hear one version of a business from its website and another from its sales team. We help organisations create a shared narrative that can be used consistently across campaigns, conversations, presentations and customer experiences.
03
Personality should never be buried.
The strongest businesses are rarely interchangeable. They have character, values, experience and a particular way of working. We bring those qualities to the surface so the business feels human, credible and memorable.
The creative work is only the visible part. The thinking beneath it is what makes the message useful, memorable and commercially effective.
01 / DEFINE
Define
Sales narratives, positioning, brand messaging and marketing strategy that give the business a clear direction.
02 / EQUIP
Equip
Sales training, internal communication, pitch materials and practical resources that help teams use the story confidently.
03 / CREATE
Create
Websites, campaigns, video, photography, content and collateral that bring the narrative to life.
04 / CONNECT
Connect
Consistent customer journeys that bring sales, marketing and business communication together.
What Betrsaga does now.
Betrsaga helps businesses define their value, create a stronger sales-driven narrative and communicate it consistently through strategy, training and creative production. The work can begin with one project or connect every part of the customer journey.
Explore the full service offer:
Same people, Sharper Purpose
Strategy and sales
Commercial direction and team development
Creative and content
Video, design, photography and storytelling
Websites and campaigns
Digital experiences and marketing delivery
Betrsaga is still built around the team, experience and relationships that shaped Novus Marketing Solutions. Replace these concept cards with genuine team photography and short, human introductions.
Building better stories beyond business.
Through training, charitable support, partnerships and community initiatives, we have helped people build skills, improve communication and access resources that might otherwise have been out of reach. That commitment remains part of Betrsaga.
£1m+
Calculated social value created
350+
People supported through training
60+
Charities and community organisations supported
